In this program, you'll delve deep into conducting marketing activities. You'll learn how to gain marketing insights and use them to bring about product innovations and killer campaigns. You'll also learn how to conduct marketing analysis to push forward growth, business, and sales. During the program, you will get a personalised hands-on experience with the help of our dedicated learning team who will provide you with feedback on your assignments and prepare for interviews. After successful completion, you will receive an industry-recognised Knowledge Officer certificate and get access to wider job opportunities.

Marketing Fundamentals
Learn what marketing is and get introduced to some strongly-held marketing concepts that guarantee results.

• • What does a Marketer do?
• • Understanding the Marketing Environment
• • Competitive Analysis
• • Developing a Marketing Strategy
• • Developing a Marketing Plan

Research & Insights
Get introduced to top marketing research tools and learn how to 'read the data' you collect to gain valuable insights.

• • Data-Driven Marketing
• • Market Research
• • The Market Research Toolkit
• • Marketing Research
• • The Marketing Research Toolkit
• • Jobs-to-be-Done
• • The User Research Guide
• • Acing Marketing Analytics

Buyer Behavior
Learn some scientifically-proven insights into 'why' and 'how' people buy and use these insights to the success of your marketing efforts.

• • The Customer Buying Journey
• • What Motivates Customers to Buy?
• • Influencing Customers' Decisions
• • Customer Experience Management

Product Innovation
Learn to convert your marketing insights into new products that yield market share and business profits.

• • Value Proposition Innovation
• • Product Design & Development
• • Product Pricing, Planning & Forecasting
• • Go-To-Market Strategies
• • Achieving Product-Market Fit
• • Managing Product Portfolios

Brand Management
Learn how to create, manage, and grow brands that lock in customers.

• • Brand Creation
• • Brand Analysis & Strategy
• • Brand Building
• • Brand Pricing, Planning & Forecasting
• • Managing Brand Portfolios

Marketing Communications
Learn to convert your marketing insights into strong targeted messages that reach the hearts of customers.

• • Integrated Communications Planning
• • Running Killer Campaigns
• • Media Buying & Management
• • Events & Sponsorships
• • Building Great Public Relations

Digital Marketing Communications
Learn how to leverage digital marketing channels to develop high ROI campaigns.

• • Digital Advertising
• • Search Engine Marketing
• • Email Marketing
• • Social Media Marketing
• • Mobile Marketing
• • Content Marketing
• • Database Marketing

Growth Marketing
Learn how top marketing techniques can support different growth strategies.

• • Defining your Growth Strategy
• • Entering New Markets
• • International Growth
• • Growth Hacking
• • Viral Growth
• • Understanding Network Effects
• • Marketing Alliances & Partnerships

Sales Enablement
Gain a practical understanding of how marketing can support sales efforts and how to smoothly align with sales.

• • Sales Funnel
• • Lead Generation
• • Sales Techniques
• • Shopper Marketing
• • Pricing & Promotions
• • Interacting with the Sales Team