About This Course

In this course, you'll learn how to establish your own company, discover your customers and develop products they love. Then, you'll learn the business and investment skills necessary to set up your company, drive its growth, and lead a winning team. During the program, you will get a personalised hands-on experience with the help of our dedicated learning team who will provide you with feedback on your projects. After successful completion, you will receive an industry-recognised Knowledge Officer certificate and get access to wider job opportunities.

What you would be learning

Startup Fundamentals
Learn how to validate your business idea and develop the right mindset for starting a company.

• What does it Take to Become a Successful Entrepreneur?
• How to Generate a 'Killer' Idea
• Lean Startup Concepts
• How to Choose a Co-Founder
• Maintaining a Work-Life Balance

Business Fundamentals
Gain the business background necessary to convert a young startup into a successful company.

• Business Strategy
• Account Management
• Sales Techniques
• Understanding Business Models
• Pricing Strategy & Models
• Business Development
• Customer Success

Product Management
Learn how to convert your business idea into a product or a service that people love.

• Product Strategy and Vision
• Product Roadmap
• Product Design
• Product Metrics & KPIs
• Achieving Product-Market Fit
• Agile Process & Concepts

Product Discovery
Learn how to uncover customers' needs to create products that succeed in the market.

• Market Research
• Design Thinking
• Customer Development
• Competitive Analysis

Marketing
Learn how to run the marketing activities of your company via marketing research and strategy.

• Marketing Research
• Go-To-Market Strategies
• Digital Marketing
• Startup Marketing Strategies
• Social Media Marketing
• Advertising

Investment Cycle
Gain the financial & investment literacy needed to acquire funding & run the day-to-day business.

• Closing your Funding Round
• Startup Legal & Accounting Principles
• Financial Statements & Projections
• Board Management
• Exit Strategies

Business Growth
Learn how to structure your business to be 'fit for growth' and to grow sustainably.

• Defining your Growth Strategy
• Scaling Up
• Understanding Network Effects
• Growth Hacking

People Management
Learn how to build a dream team and get them excited for excellent results.

• A Manager? Or a Leader?
• Your Must-Have Skills
• The Art of Communication & Storytelling
• Hiring the Best Candidates
• Employee Experience
• Performance Reviews that don't Suck
• How to Handle Terminations

Knowledge Required

None

Certificates issued on completion

statement of accomplishment

A statement of accomplishment establishes that a student has sufficiently and adequately completed about 80% of the course's requirement and is expected to have properly understood the underlying skill and knowledge being taught, and can apply them with little or no supervision.

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