App Marketing Course

This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them.



1 Month



About This Course

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you

What you would be learning

By the end of this program, participants should be able to;

- Define and create a targeted marketing plan for specific user segments.
- Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
- Conduct competitive analysis in order to create your unique value proposition.
- Create marketing goals in order to focus your marketing plan.
- Start thinking about your distribution plan and consider what keywords work best for your goals.
- Learn about the beta-testing community, and prepare your landing pages.
- Prepare, launch, execute and gain your first users.
- Outline a go-to-market strategy and gain the know-how to execute on it.
- Learn SEO (search engine optimization) skills to get your first 1000 users.
- Learn to use data to iterate and optimize your marketing plan.

Knowledge Required

Basic English

Certificates issued on completion

statement of accomplishment

A statement of accomplishment establishes that a student has sufficiently and adequately completed about 80% of the course's requirement and is expected to have properly understood the underlying skill and knowledge being taught, and can apply them with little or no supervision.


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Get unlimited access!

We offer five modules in this course for free. Subscribe with $20 to get unlimited access to all our courses each month.

Topics In This Course

Geoffrey Moore Explains Market Segmentation
Types of Market Segmentation
Market Segmentation; Tips
Market Segmentation and Personas
Personas for Understanding your Users
Choosing your Market Segment
+ 14 more topic(s)
Pay with paystack